Knowing enough about poker superstars

This interesting article addresses some of the key issues regarding poker superstars. A careful reading of this material could make a big difference in how you think about poker superstars.

When the last match of the round of 16 at the Poker Superstars Invitational 3 tournament began, Phil Ivey, Daniel Negreanu, and Carlos Mortensen all knew it was their last chance to move on.

Seven of the eight players who would compete in the next round had already locked up their seats. Going into the single-table match, they knew that two out of the three players would be done after the last card was dealt. The winner would join Freddy Deeb, Johnny Chan, Todd Brunson, Antonio Esfandiari, Mike Matusow, Card Player COO Jeff Shulman, and Gus Hansen in the quarterfinal round.

"I foresee an immense amount of interest and growth still in poker and in All In Magazine," said Thompson. "We don't intend to leave dollars on the table when this is still such a hot category. As more people take to the game, they will want to know about the world of poker and about how to improve their play. Advertisers are just beginning to understand this is a rich territory of loyalists, just as in NASCAR."

So far, we've uncovered some interesting facts about poker superstars. You may decide that the following information is even more interesting.

As his first order of business, Thompson announced a multi-million dollar cross-media marketing campaign. The innovative program includes national television commercials during targeted programming, online advertisements, and newsstand and bookstore promotions.

All In Magazine stakes its claim as "The World's Leading Poker Magazine" on its combination of comprehensive and colorful content, including in-depth interviews with the superstars of the game, player profiles, tournament coverage, monthly media, online, and travel columns, and an acclaimed instructional section that includes innovative hand-by-hand analyses of major events and tutorials by the biggest names in poker.

All In Magazine was the leading sponsor of the 2005 National Heads-Up Poker Championship on NBC and reached millions of viewers with an ad campaign on national television that starred the bad boy of poker, Phil Hellmuth. The magazine has since been featured on such broadcasts as NBC's 2006 National Heads-Up Poker Championship and ESPN's 2006 World Series of Poker.

Knowing enough about poker superstars to make solid, informed choices cuts down on the fear factor. If you apply what you've just learned about poker superstars, you should have nothing to worry about.